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If you’re looking to master the world of tradeshows, The Marketer’s Survival Guide is an absolute must-read. Packed with insightful strategies, real-world examples, and practical advice, this book is an invaluable resource for anyone looking to maximize their impact at tradeshows—whether you’re a first-time exhibitor or a seasoned pro. Tim brings years of experience and deep industry knowledge, making complex concepts easy to understand and implement. From booth design and lead generation to networking and follow-up strategies, this book covers everything you need to know to make the most of every tradeshow opportunity. If you want to elevate your tradeshow game, boost your ROI, and leave a lasting impression on attendees, this book is your ultimate guide. Highly recommended!
Gustavo Correa, Director of Business Development, North America Display Corporation
The things that resonated most were the Pro Tip sections. It made the recommendations actionable, and it gave me good talking points to include in our BD meeting next week.
Sarah Pokorney, Marketing Communications Manager, Kearfott Corporation
A concise, easy-to-read, well-written primer on Trade Show ROI.
John Pavek, Director of Partner Development, Willwork Global Event Services